Author: Dotson Michael J.
Publisher: Routledge Ltd
ISSN: 1533-2969
Source: Services Marketing Quarterly, Vol.34, Iss.3, 2013-07, pp. : 215-230
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Sports sponsorship, spectator recall and false consensus
European Journal of Marketing, Vol. 33, Iss. 3-4, 1999-03 ,pp. :
By Aviles Maria Eastman Jacqueline K.
Journal of International Education in Business, Vol. 5, Iss. 2, 2012-11 ,pp. :