Sun Tzu Art of War strategies and supply chain management as a strategic change agent: a proposed model for Malaysian service sector

Author: Vinayan Gowrie   Jayashree Sreenivasan   Marthandan Govindan  

Publisher: Inderscience Publishers

ISSN: 1740-2859

Source: International Journal of Strategic Change Management, Vol.4, Iss.3-4, 2012-02, pp. : 315-334

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Abstract