How "ready" are customers for mass customisation? An exploratory investigation

By Bardakci Ahmet   Whitelock Jeryl  

European Journal of Marketing, Vol. 38, Iss. 11-12, 2004-11 ,pp. : 1396-1416

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of relational orientation on Chinese consumers' responses towards apparel mass customisation

By Fiore Shawn Kun Song   Ann Marie  

International Journal of Mass Customisation, Vol. 4, Iss. 1-2, 2011-10 ,pp. : 81-105

Inderscience Publishers

Access to resources Recommend Favorite

Supplier development practices: an exploratory study

By Wagner Stephan M.  

European Journal of Marketing, Vol. 40, Iss. 5-6, 2006-05 ,pp. : 554-571

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Mass customisation in the woodworking industry – a simulation study for the parquet flooring industry

By Hauslmayer Hans   Gronalt Manfred  

International Journal of Mass Customisation, Vol. 2, Iss. 3-4, 2008-02 ,pp. : 179-199

Inderscience Publishers

Access to resources Recommend Favorite

Mass customisation of knitted fashion garments: Factory Boutique Shima - a case study

By Peterson Joel  

International Journal of Mass Customisation, Vol. 3, Iss. 3, 2010-11 ,pp. : 247-258

Inderscience Publishers

Access to resources Recommend Favorite