Author: Wagner Stephan M.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.40, Iss.5-6, 2006-05, pp. : 554-571
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
An exploratory case study analysis of contemporary marketing practices
Journal of Strategic Marketing, Vol. 17, Iss. 2, 2009-04 ,pp. :