Managing brands and customer engagement in online brand communities

Author： Wirtz Jochen Ambtman Anouk den Bloemer Josée Horváth Csilla Ramaseshan B. Klundert Joris van de Canli Zeynep Gurhan Kandampully Jay

Publisher： Emerald Group Publishing Ltd

ISSN： 1757-5818

Source： Journal of Service Management, Vol.24, Iss.3, 2013-06, pp. : 223-244

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