Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

By        

Journal of Islamic Marketing, Vol. 6, Iss. 1, 2015-03 ,pp. : 133-147

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Does celebrity credibility influence Muslim and non-Muslim consumers' attitudes toward brands and purchase intention?

By Suki Norazah Mohd  

Journal of Islamic Marketing, Vol. 5, Iss. 2, 2014-06 ,pp. : 227-240

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Bank Patronage Factors of Muslim and Non-Muslim Customers

By Haron Sudin   Ahmad Norafifah   Planisek Sandra L  

The International Journal of Bank Marketing, Vol. 12, Iss. 1, 1994-01 ,pp. : 32-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non-Muslim customers in Malaysia

By Amin Muslim   Isa Zaidi   Fontaine Rodrigue  

The International Journal of Bank Marketing, Vol. 31, Iss. 2, 2013-02 ,pp. : 79-97

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The consumer decision-making process

By Pellémans Paul A.  

European Journal of Marketing, Vol. 5, Iss. 2, 1993-12 ,pp. : 8-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite