Chinese online literature: creative consumers and evolving business models

ISSN： 2044-2084

Source： Arts Marketing, Vol.2, Iss.2, 2012-10, pp. : 118-130

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A review of literature on consumers' online purchase intentions

By Akar Ezgi Nasir V. Aslihan

Journal of Customer Behaviour, Vol. 14, Iss. 3, 2015-0 ,pp. : 215-233

Westburn Publishers Ltd

Access to resources Recommend Favorite

Advice from creative consumers: a study of online hotel reviews

By Lee Linda W.

International Journal of Technology Marketing, Vol. 9, Iss. 1, 2014-12 ,pp. : 53-71

Inderscience Publishers

Access to resources Recommend Favorite

Evolving pricing practices: the role of new business models

By Grewal Dhruv Roggeveen Anne L. Compeau Larry D. Levy Michael

Journal of Product and Brand Management, Vol. 20, Iss. 7, 2011-11 ,pp. : 510-513

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Validating acculturation models: the case of the Australian-Chinese consumers

By Quester Pascale G Chong Irene

Journal of Consumer Marketing, Vol. 18, Iss. 3, 2001-05 ,pp. : 203-218

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Examining beliefs and attitudes toward online advertising among Chinese consumers

By Wang Ying Sun Shaojing Lei Weizhen Toncar Mark

Direct Marketing: An International Journal, Vol. 3, Iss. 1, 2009-03 ,pp. : 52-66

Emerald Group Publishing Ltd

Access to resources Recommend Favorite