The use of emetrics in strategic marketing decisions: a preliminary investigation

Author： Weischedel Birgit   Matear Sheelagh   Deans Kenneth R.  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.2, Iss.1-2, 2005-07, pp. : 109-125

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