Personalisation of online avatars: is the messenger as important as the message?

Author： Wood Natalie T.   Solomon Michael R.   Englis Basil G.  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.2, Iss.1-2, 2005-07, pp. : 143-161

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