Business model scenarios in mobile advertising

Author： Komulainen Hanna   Mainela Tuija   Sinisalo Jaakko   Tahtinen Jaana   Ulkuniemi Pauliina  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.3, Iss.3, 2006-08, pp. : 254-270

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