From banners to YouTube: using the rearview mirror to look at the future of internet advertising

Author： Barnes Susan B.   Hair Neil Frederick  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.5, Iss.3, 2009-06, pp. : 223-239

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Going viral on YouTube

By James Leonhardt  

Journal of Digital & Social Media Marketing, Vol. 3, Iss. 1, 2015-01 ,pp. : 21-30

Henry Stewart Publications

Access to resources Recommend Favorite

Ballet Education for the Web 2.0 Generation: A Case for Using YouTube to Teach Elementary-School-Aged Ballet Students

By  

International Journal of Technoethics (IJT), Vol. 10, Iss. 1, 2019-01 ,pp. : 37-48

IGI Global_journal

Access to resources Recommend Favorite

David Gauntlett, Making is Connecting: The Social Meaning of Creativity, From DIY and Knitting to YouTube and Web 2.0

By Brake David R.  

Information, Communication and Society, Vol. 15, Iss. 9, 2012-12 ,pp. : 1392-1393

Routledge Ltd

Access to resources Recommend Favorite

‘Fuck the clowns from Grease!!’ Fantasies of participation and agency in the YouTube comments on a Cypriot Problem documentary

By Carpentier Nico  

Information, Communication and Society, Vol. 17, Iss. 8, 2014-09 ,pp. : 1001-1016

Routledge Ltd

Access to resources Recommend Favorite

Corporate YouTube practices of Eurozone companies

By Bonsón Enrique   Bednarova Michaela   Escobar-Rodríguez Tomás  

Online Information Review, Vol. 38, Iss. 4, 2014-06 ,pp. : 484-501

Emerald Group Publishing Ltd

Access to resources Recommend Favorite