What makes one animation more effective than another? An exploratory study of the characteristics and effects of animation in internet advertising

Author： Chtourou Mohamed Saber   Abida Fatma Choura  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.6, Iss.2, 2010-04, pp. : 107-126

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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