Author: Lecocq Catherine Looy Bart Van Zimmermann Edwin
Publisher: Inderscience Publishers
ISSN: 1479-3059
Source: International Journal of Globalisation and Small Business, Vol.3, Iss.2, 2009-01, pp. : 201-219
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Dangelico Rosa Maria Garavelli Achille Claudio Petruzzelli Antonio Messeni
International Journal of Globalisation and Small Business, Vol. 2, Iss. 3, 2008-02 ,pp. :
Marketing standardization within global industries
By O'Donnell Sharon Jeong Insik
International Marketing Review, Vol. 17, Iss. 1, 2000-01 ,pp. :