Strategic marketing planning process and variation in export performance: a case of exporting firms in China.

Author: Ogunmokun Gabriel O.   Li Ling-yee  

Publisher: Inderscience Publishers

ISSN: 1549-9324

Source: J. for International Business and Entrepreneurship Development, Vol.2, Iss.2, 2005-09, pp. : 99-104

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Abstract