Two interrelated frameworks proposed for mapping and performance measurement of customer relationship management strategies

Author： Soukakos Panagiotis I.   Georgopoulos Nikolaos B.   Pekka-Economou Victoria  

Publisher： Inderscience Publishers

ISSN： 1741-1009

Source： International Journal of Knowledge and Learning, Vol.3, Iss.2-3, 2007-10, pp. : 299-315

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