To be familiar or to be there? The roles of brand familiarity and social presence on web store image and online purchase intention

By Fan Xiaoping  

International Journal of Electronic Marketing and Retailing, Vol. 5, Iss. 3, 2013-03 ,pp. : 199-221

Inderscience Publishers

Access to resources Recommend Favorite

Research on web advertising

By Hoeken Hans  

Document Design, Vol. 3, Iss. 2, 2002-01 ,pp. : 180-183

John Benjamins Publishing Company

Access to resources Recommend Favorite

Exploring the effect of personal traits on advertising combining TV and the QR code

By Kim Junghyun   Yu Eun Ah  

International Journal of Mobile Communications, Vol. 11, Iss. 3, 2013-07 ,pp. : 262-278

Inderscience Publishers

Access to resources Recommend Favorite

The Construction of the Mobile Experience: the Role of Advertising Campaigns in the Appropriation of Mobile Phone Technologies

By Aguado Juan Miguel   Martínez Inmaculada J.  

Continuum: Journal of Media & Cultural Studies, Vol. 21, Iss. 2, 2007-06 ,pp. : 137-148

Routledge Ltd

Access to resources Recommend Favorite

Exploring web user styles in B2C e-commerce

By Martin Nancy L.   Green David T.   Furumo Kimberly  

International Journal of Electronic Marketing and Retailing, Vol. 1, Iss. 2, 2006-10 ,pp. : 115-131

Inderscience Publishers

Access to resources Recommend Favorite