Treat your customers as equals! Fostering customer collaboration through social media

Author： Ellonen Hanna-Kaisa   Kosonen Miia  

Publisher： Inderscience Publishers

ISSN： 1741-1025

Source： International Journal of Electronic Marketing and Retailing, Vol.3, Iss.3, 2010-08, pp. : 221-240

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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