Motivations of market mavens for participating in online communities

Author： Kim Hye-Shin   Jin Byoungho   Park Jin Yong  

Publisher： Inderscience Publishers

ISSN： 1741-1025

Source： International Journal of Electronic Marketing and Retailing, Vol.4, Iss.1, 2011-04, pp. : 62-79

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer beliefs and motivations that influence repeat online purchases

By Izquierdo-Yusta Alicia  

International Journal of Electronic Marketing and Retailing, Vol. 4, Iss. 4, 2011-02 ,pp. : 270-292

Inderscience Publishers

Access to resources Recommend Favorite

The Internet and Online Political Communities in Singapore

By Soon Carol   Kluver Randolph  

Asian Journal of Communication, Vol. 17, Iss. 3, 2007-09 ,pp. : 246-265

Routledge Ltd

Access to resources Recommend Favorite

Gaming motivations, avatar-self identification and symptoms of online game addiction

By Zhong Zhi-Jin   Yao Mike Zhengyu  

Asian Journal of Communication, Vol. 23, Iss. 5, 2013-10 ,pp. : 555-573

Routledge Ltd

Access to resources Recommend Favorite

Success Factors of On-line Business Communities

By Nathwani K.   Diduca D.  

BT Technology Journal, Vol. 20, Iss. 3, 2002-07 ,pp. : 163-170

Springer Publishing Company

Access to resources Recommend Favorite

Imagining the future of lesbian community: The case of online lesbian communities and the issue of trans

By Walker Becky  

Continuum: Journal of Media & Cultural Studies, Vol. 23, Iss. 6, 2009-12 ,pp. : 921-935

Routledge Ltd

Access to resources Recommend Favorite