A longitudinal analysis of web surf history to maximise the effectiveness of behavioural targeting techniques

Author： Teets Jason K. Deane; Thomas Meuer; Jay M.  

Publisher： Inderscience Publishers

ISSN： 1741-1025

Source： International Journal of Electronic Marketing and Retailing, Vol.4, Iss.2-3, 2011-10, pp. : 117-128

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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