Mass-customisation in marketing: the consumer perspective

By Bardakci Ahmet   Whitelock Jeryl  

Journal of Consumer Marketing, Vol. 20, Iss. 5, 2003-05 ,pp. : 463-479

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Structuring a choice model for mass customisation

By Noguchi Masa  

International Journal of Mass Customisation, Vol. 2, Iss. 3-4, 2008-02 ,pp. : 264-281

Inderscience Publishers

Access to resources Recommend Favorite

Mass customisation as a marketing tool: Turo Tailor's Windowshop

By Sievanen Matti   Peltonen Linnea  

International Journal of Mass Customisation, Vol. 1, Iss. 4, 2006-07 ,pp. : 523-537

Inderscience Publishers

Access to resources Recommend Favorite

Implications of mass customisation on business information systems

By Dietrich Andreas J.   Kirn Stefan   Timm Ingo J.  

International Journal of Mass Customisation, Vol. 1, Iss. 2-3, 2006-01 ,pp. : 218-236

Inderscience Publishers

Access to resources Recommend Favorite

The international mass customisation case collection: an opportunity for learning from previous experiences

By Moser Klaus   Piller Frank T.  

International Journal of Mass Customisation, Vol. 1, Iss. 4, 2006-07 ,pp. : 403-409

Inderscience Publishers

Access to resources Recommend Favorite