Mass customisation as a marketing tool: Turo Tailor's Windowshop

ISSN： 1742-4208

Source： International Journal of Mass Customisation, Vol.1, Iss.4, 2006-07, pp. : 523-537

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Mass-customisation in marketing: the consumer perspective

By Bardakci Ahmet Whitelock Jeryl

Journal of Consumer Marketing, Vol. 20, Iss. 5, 2003-05 ,pp. : 463-479

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas

By Moser Klaus Muller Melanie Piller Frank T.

International Journal of Mass Customisation, Vol. 1, Iss. 4, 2006-07 ,pp. : 463-479

Inderscience Publishers

Access to resources Recommend Favorite

Design communication for mass customisation

By Cross Richard

International Journal of Mass Customisation, Vol. 3, Iss. 2, 2009-02 ,pp. : 146-164

Inderscience Publishers

Access to resources Recommend Favorite

IT support for mass customisation

By Asperen Eelco Van Pinchetti Tim Wezel Michiel Van

International Journal of Mass Customisation, Vol. 2, Iss. 3-4, 2008-02 ,pp. : 358-374

Inderscience Publishers

Access to resources Recommend Favorite

The effects of mass customisation on productivity

By Alvan Arzu Aydin Ali Orhan

International Journal of Mass Customisation, Vol. 3, Iss. 1, 2008-11 ,pp. : 58-81

Inderscience Publishers

Access to resources Recommend Favorite