A study on e-CRM implementation and e-loyalty at different stages of transaction cycle

Author： Alhaiou Talhat   Irani Zahir   Ali Maged  

Publisher： Inderscience Publishers

ISSN： 1742-7967

Source： International Journal of Logistics Systems and Management, Vol.11, Iss.2, 2012-02, pp. : 270-284

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