A structural equation modelling approach for Malaysian consumers' perspectives on e-commerce B2C transactions

Author: Thaw Yi Yi   Dominic P.D.D.   Mahmood Ahmad Kamil  

Publisher: Inderscience Publishers

ISSN: 1746-0972

Source: International Journal of Business Information Systems, Vol.10, Iss.2, 2012-06, pp. : 178-196

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Abstract