Segmentation of Indian shoppers based on store attributes

Author： Hemalatha M.   Sivakumar V.J.   Jayakumar G.S. David Sam  

Publisher： Inderscience Publishers

ISSN： 1751-0252

Source： International Journal of Business Innovation and Research, Vol.3, Iss.6, 2009-07, pp. : 651-669

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