Gain via goodwill: a case study of how the Dempo brand ambassadors are changing the future of sports in India

Author： Fernandes Christo   Nayak Radhika Shrikant  

Publisher： Inderscience Publishers

ISSN： 2051-0500

Source： International Journal of Qualitative Research in Services, Vol.1, Iss.1, 2013-06, pp. : 3-12

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