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Author: Ewing Michael T Fowlds David A Shepherd Ian R.B.
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.4, Iss.3, 1995-03, pp. : 19-26
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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