UNDERSTANDING CONSUMER ACCEPTANCE OF ADVANCED DRIVER-ASSISTANCE SYSTEMS - A QUALITATIVE STUDY ON THE GERMAN MARKET

Author： Planing Patrick   Britzelmaier Bernd  

Publisher： Access Press UK in association with GSE Research

ISSN： 2045-810X

Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.3, 2012-01, pp. : 32-40

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