INVESTIGATING THE INFLUENCES OF MARKETING MIX FACTORS ON CONSUMER BUYING BEHAVIOUR IN BOOKING A BUDGET HOTEL

Author： Rashid Tahir   Rembielak-Vitchev Grazyna   Chatasawapreeda Pitchanun  

Publisher： Access Press UK in association with GSE Research

ISSN： 2045-810X

Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.4, 2012-01, pp. : 52-60

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