Author: Chen Yi-Jung
Publisher: Inderscience Publishers
ISSN: 1097-4954
Source: Global Business and Economics Review, Vol.11, Iss.3-4, 2010-01, pp. : 264-271
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Doyle Peter
Journal of Strategic Marketing, Vol. 8, Iss. 4, 2000-12 ,pp. :
Building value-based branding strategies
By Doyle Peter
Journal of Strategic Marketing, Vol. 9, Iss. 4, 2001-12 ,pp. :
By Mallick Soumitra K Krichel Thomas Novarese Marco
Journal of Digital Asset Management, Vol. 6, Iss. 6, 2010-12 ,pp. :