Tangibility consequences for ethnic marketing strategy

Author: Pires Guilherme   Stanton John   Stanton Patricia  

Publisher: Inderscience Publishers

ISSN: 1097-4954

Source: Global Business and Economics Review, Vol.6, Iss.1, 2005-02, pp. : 38-54

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract