Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events

Author： Lee Tzong-Ru Lin Jiun-Hung Su Xiang-Ting

Publisher： Inderscience Publishers

ISSN： 1468-4330

Source： International Journal of Management and Enterprise Development, Vol.8, Iss.3, 2010-05, pp. : 209-227

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