Spectator motives for attending professional women's tennis events: linking marketing and Maslow's hierarchy of needs theory

Author: Sack Allen L.   Singh Parbudyal   DiPaolo Tony  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.6, Iss.1, 2009-06, pp. : 1-16

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