A study of the loyalty-building process for Mobile Data Service usage in Korea

Author: Kim Chung K.   Fife Elizabeth   Jun Mina   Soh Lejun Sheryl   Lee Sunnyoung  

Publisher: Inderscience Publishers

ISSN: 1470-6067

Source: International Journal of Electronic Business, Vol.9, Iss.1-2, 2011-05, pp. : 44-62

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract