Content relevance and delivery time of SMS advertising

Author： Rau Pei-Luen Patrick   Zhang Ting   Shang Xiaoli   Zhou Jia  

Publisher： Inderscience Publishers

ISSN： 1470-949X

Source： International Journal of Mobile Communications, Vol.9, Iss.1, 2011-01, pp. : 19-38

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer acceptance of SMS advertising: a study of American and Turkish consumers

By Moynihan Brynn   Kabadayi Sertan   Kaiser Mark  

International Journal of Mobile Communications, Vol. 8, Iss. 4, 2010-07 ,pp. : 392-410

Inderscience Publishers

Access to resources Recommend Favorite

Information content of television advertising in China: an update

By Chan Kara   Chan Fanny  

Asian Journal of Communication, Vol. 15, Iss. 1, 2005-03 ,pp. : 1-15

Routledge Ltd

Access to resources Recommend Favorite

Cell phone advertising delivery acceptance: development, purification and validation of the advertising delivery acceptance scale

By Saran Anshu   Cruthirds Kevin W.   Kalliny Morris   Minor Michael  

International Journal of Electronic Marketing and Retailing, Vol. 2, Iss. 2, 2008-08 ,pp. : 135-149

Inderscience Publishers

Access to resources Recommend Favorite

Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials

By Tsai Wanhsiu Sunny  

Asian Journal of Communication, Vol. 20, Iss. 4, 2010-12 ,pp. : 423-439

Routledge Ltd

Access to resources Recommend Favorite

Intranet.tv — Automated Multimedia Content Delivery

By Jacobs R.J.   Walker M.D.   Jeffery R.I.M.  

BT Technology Journal, Vol. 20, Iss. 1, 2002-01 ,pp. : 75-84

Springer Publishing Company

Access to resources Recommend Favorite