Cell phone advertising delivery acceptance: development, purification and validation of the advertising delivery acceptance scale

Author： Saran Anshu Cruthirds Kevin W. Kalliny Morris Minor Michael

Publisher： Inderscience Publishers

ISSN： 1741-1025

Source： International Journal of Electronic Marketing and Retailing, Vol.2, Iss.2, 2008-08, pp. : 135-149

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