Co-production of the car as a 'service': involving customers in the value chain

Author: Ansart Sandrine   Chanaron Jean-Jacques   Duymedjian Raffi  

Publisher: Inderscience Publishers

ISSN: 1470-9511

Source: International Journal of Automotive Technology and Management, Vol.6, Iss.1, 2006-02, pp. : 45-58

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Abstract