What relationship does the French car industry have with its clients? The customer-experience concept applied to the websites of two manufacturers

Author: Ansart Sandrine   Duymedjian Raffi  

Publisher: Inderscience Publishers

ISSN: 1470-9511

Source: International Journal of Automotive Technology and Management, Vol.6, Iss.1, 2006-02, pp. : 59-79

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