Linking consumers' perceptions on technology innovation and brand to repurchasing intention of mobile phones

Author: Tong David Yoon Kin   Wong Saw Bin   Sia Bik Kai  

Publisher: Inderscience Publishers

ISSN: 1471-8197

Source: International Journal of Innovation and Learning, Vol.8, Iss.4, 2010-10, pp. : 360-376

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Abstract