Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions

Author： Seguin Benoit   Richelieu Andre   O'Reilly Norm  

Publisher： Inderscience Publishers

ISSN： 1475-8962

Source： International Journal of Sport Management and Marketing, Vol.3, Iss.1-2, 2007-12, pp. : 3-22

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