Set the agenda like Beckham: a professional sports league's use of YouTube to disseminate messages to its users

Author： Zimmerman Matthew H.   Clavio Galen E.   Lim Choong Hoon  

Publisher： Inderscience Publishers

ISSN： 1475-8962

Source： International Journal of Sport Management and Marketing, Vol.10, Iss.3-4, 2011-01, pp. : 180-195

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