The juxtaposition of sport and communication: defining the field of sport communication

Author: Pedersen Paul M.   Laucella Pamela C.   Miloch Kimberly S.   Fielding Larry W.  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.2, Iss.3, 2007-02, pp. : 193-207

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