Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine

Author： Pedersen Paul M.   Kraft Patrick M.   Drane Dan   Miloch Kimberly S.  

Publisher： Inderscience Publishers

ISSN： 1475-8962

Source： International Journal of Sport Management and Marketing, Vol.6, Iss.1, 2009-06, pp. : 17-34

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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