What communication methods work for sports events? An analysis of the FedEx St. Jude Classic

Author: Schimmel Kurt E.   Clark John S.   Irwin Richard   Lachowetz Tony  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.2, Iss.3, 2007-02, pp. : 301-315

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Abstract