Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness

Author: Filo Kevin   Funk Daniel C.   Alexandris Kostas  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.3, Iss.1-2, 2007-12, pp. : 39-57

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract