Social representations and brand positioning in the sporting goods market

By Lebrun Anne-Marie  

European Sport Management Quarterly, Vol. 13, Iss. 3, 2013-06 ,pp. : 358-379

Routledge Ltd

Access to resources Recommend Favorite

Strategic fitness: an exploratory conceptualisation

By Auster Ellen R.  

International Journal of Strategic Change Management, Vol. 3, Iss. 3, 2011-08 ,pp. : 188-210

Inderscience Publishers

Access to resources Recommend Favorite

Strategic brand venturing: an intersectional idea

By Rensburg Deryck J. van  

Management Decision, Vol. 51, Iss. 1, 2013-02 ,pp. : 200-219

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness

By Filo Kevin   Funk Daniel C.   Alexandris Kostas  

International Journal of Sport Management and Marketing, Vol. 3, Iss. 1-2, 2007-12 ,pp. : 39-57

Inderscience Publishers

Access to resources Recommend Favorite

Strategic framework for brand integration in horizontal mergers and acquisitions

By Vu Dung Anh   Shi Yongjiang   Hanby Terry  

Journal of Technology Management in China, Vol. 4, Iss. 1, 2009-02 ,pp. : 26-52

Emerald Group Publishing Ltd

Access to resources Recommend Favorite