Literature review on brand equity in professional team sport: a German perspective on ice hockey

By Suckow Christina  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 211-225

Inderscience Publishers

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The aftermath of the latest labour conflict in the National Hockey League: the impact on brand equity

By Marticotte Francois   Carrier Serge  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 38-54

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The marketing of a NHL hockey team

By Teed Kenneth C.   Delpy-Neirotti Lisa   Johnson Scott R.   Seguin Benoit  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 226-246

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If brand equity matters, where is the brand strategy? A look at Canadian hockey teams in the NHL

By Richelieu Andre   Pons Frank  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 162-182

Inderscience Publishers

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Assessing the use of the brand personality scale in team sport

By Ross Stephen D.  

International Journal of Sport Management and Marketing, Vol. 3, Iss. 1-2, 2007-12 ,pp. : 23-38

Inderscience Publishers

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