The impact of team identification on ice hockey brand associations

By Ross Stephen D.   Walsh Patrick   Maxwell Heather D.  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 196-210

Inderscience Publishers

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If brand equity matters, where is the brand strategy? A look at Canadian hockey teams in the NHL

By Richelieu Andre   Pons Frank  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 162-182

Inderscience Publishers

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Literature review on brand equity in professional team sport: a German perspective on ice hockey

By Suckow Christina  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 211-225

Inderscience Publishers

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Still on their honeymoon: a five year case study of an American Hockey League team and the reasons for their continued success

By Bogle Kimberly L.   Blais Douglas D.   Eisenberg Jeff  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 1-14

Inderscience Publishers

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Leadership style for managing a real estate marketing team: an oriental perspective

By Pheng Low Sui   Sirpal Rajeshwar  

Property Management, Vol. 13, Iss. 1, 1995-01 ,pp. : 29-39

Emerald Group Publishing Ltd

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