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International Journal of Sport Management and Marketing, Vol. 8, Iss. 1-2, 2010-07 ,pp. : 73-92

Inderscience Publishers

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An appraisal of stock car racing's economic and geographic development in North America: NASCAR as flexible accumulation

By Edwards Michael B.   Alderman Derek H.   Estes Steven G.  

International Journal of Sport Management and Marketing, Vol. 8, Iss. 1-2, 2010-07 ,pp. : 160-179

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How to transform consumers into fans of your brand

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Corporate brand relationships: the case of TOYOTA F1 Racing Team

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Sport, Business and Management: An International Journal, Vol. 3, Iss. 1, 2013-03 ,pp. : 8-18

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Brand transaction announcements and stock price volatility

By Baldini Maria Assunta   Liberatore Giovanni   Ridi Tommaso  

Journal of Intellectual Capital, Vol. 12, Iss. 3, 2011-07 ,pp. : 392-406

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