Community marketing in social media - can marketers leverage Facebook groups of celebrities?

Author: Zauner Alexander   Fink Matthias   Maresch Daniela   Aschauer Ewald  

Publisher: Inderscience Publishers

ISSN: 1476-1297

Source: International Journal of Entrepreneurship and Small Business, Vol.16, Iss.4, 2012-07, pp. : 406-421

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Abstract