How could reference price and loyalty influence brand choice?

Author: Alvarez Begona Alvarez   Casielles Rodolfo Vazquez  

Publisher: Inderscience Publishers

ISSN: 1476-1297

Source: International Journal of Entrepreneurship and Small Business, Vol.3, Iss.3-4, 2006-03, pp. : 287-309

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract